Since 1986, Dawson Design has been passionate about effective design as a powerful business tool, we believe that our work helps our clients communicate clearly and successfully
Manchester based CAPCIS are Europe's leading Materials Engineering Consultancy.
Brief:
A wide ranging brief to engage key target audiences and encourage awareness across the whole CAPCIS Business. Dawson Design was commissioned to create a new visual identity for CAPCIS, new corporate website design and refresh all marketing communications materials
Solution:
The new identity was created to reflect its new positioning whilst expressing the four specialist areas in which it operates. The distinctive brochures cover each of the industry sectors in which CAPCIS Operate and were designed to enhance their image, promote the company's new service portfolio and geographic diversification whilst engaging key target audiences and further establishing CAPCIS as a key player within the industry.
A comprehensive website was developed which included multiple case studies and project abstracts designed to engage key target audiences and encourage awareness across the whole CAPCIS business (www.capcis.com). Following these successful projects we were instructed to create a range of product leaflets to compliment the new corporate brochures as well as a series of marketing materials for several trade shows encompassing exhibition stands, promotional literature and presentations all designed to reinforce the brand message.
Deliverables:
Branding/Corporate identity
Brochures – 4 main brochures, 1 folder
Literature – 20+ product marketing and data sheets Marketing material
5 Exhibition stands and supporting collateral
Advertising – across industry journals
