• Prospects - Design case study 1
  • Prospects - Design case study 2
  • Prospects - Design case study 3
  • Prospects - Design case study 4
  • Prospects - Design case study 5
  • Prospects - Design case study 6
  • Prospects - Design case study 7
  • Prospects - Design case study 8
  • Prospects - Design case study 9

Case Studies

Manchester based Graduate Prospects is the commercial subsidiary of the Higher Education Careers Services Unit (HECSU). HECSU is a registered charity that supports the work of higher education careers services in the UK and Republic of Ireland and funds major research projects that benefit the higher education careers sector.

Following a competitive pitch Dawson Design were appointed by Graduate Prospects to design their media packs.

Brief:
To produce high quality, promotional items that give an introduction and general overview of Prospects' products with the product fact sheets providing additional information.

Solution:
The media packs we created consist of three printed brochures and eBrochures designed to give an introduction and general overview of Prospects' product portfolio together with online product fact sheets which provide a more detailed insight into each product and vital media information for potential advertisers.

The brochures have a dark, subtle cover which contrast with the bright, colourful images and illustrations inside - designed to engage key target audience.

Deliverables:
3 brochures – 16, 12 & 8 pages
3 ebrochures
26 product fact sheets
E-cards
Adverts
Web banners
Giveaways